A port in Tell City will soon be looking to expand its profile across the nation and the world.
During a recent meeting, the Perry County Port Authority’s board of directors voted to purchase a half page ad in the magazine Site Selection. According to its website, the magazine has an international circulation and more than 43 thousand people subscribe to it.
Alvin Evans is on the Perry County Port Authority’s Board of Directors and also serves as the president and CEO for the Perry County Development Corporation. He says taking out the ad is all about name recognition:
Meanwhile, board chairman Bill Goffinet stated that there is a lot of interest in shipping and transport along the Ohio River. He also pointed out that a friend of his that works in the mobile home business told him not to underestimate the power of marketing and having your name out there.
The board ultimately approved spending 24 hundred dollars for the half page ad. Goffinet says that will use the majority of the agency’s budget for advertising in 2014. He says the board may consider looking at allotting more money in next year’s budget for advertising purposes.
In addition to the public port, the Perry County Port Authority also operates the Hoosier Southern Railroad. The railroad runs from Cannelton across Perry and Spencer counties and connects with the Norfolk Southern Railroad at Lincoln City. The line is 22 miles in length and can now handle 286 thousand railroad cars according to the port authority’s website. The railroad operates two crews per day generally on a Monday to Friday schedule.